{"title":"THE FIRST CHAPTER | NEWBORN - 12 MONTHS","description":"\u003cp\u003eFor the very beginning.\u003c\/p\u003e\n\u003cp\u003eOur babies edit gathers gentle, natural-fibre pieces from birth to one ~ soft enough for brand-new skin and made for life's first chapter, its earliest milestones and all the tiny moments in between.\u003c\/p\u003e","products":[{"product_id":"knitted-lace-frill-bib","title":"Rai \u0026 Co: Knitted Lace Frill Bib","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA beautifully considered essential, the Lace Frill Bib by Rai \u0026amp; Co transforms everyday moments into something a little more special.\u003c\/p\u003e\n\u003cp\u003eFeaturing intricate lace detailing and soft frill edges, it feels as much a keepsake as it does a practical piece. Designed to layer effortlessly over any outfit, it offers a gentle blend of function and femininity ~ protecting while elevating in the most subtle, thoughtful way.\u003c\/p\u003e","brand":"RAI \u0026 CO","offers":[{"title":"Beige","offer_id":44274858360925,"sku":"RC-LaceBib-Beige","price":26.95,"currency_code":"AUD","in_stock":false},{"title":"White","offer_id":44274858393693,"sku":"RC-LaceBib-White","price":26.95,"currency_code":"AUD","in_stock":false},{"title":"Pink","offer_id":44274858426461,"sku":"RC-LaceBib-Pink","price":26.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6061\/4237\/files\/c303e00390a59910ffdce39a0a181140a4f6d00cfea3aab7fbb8c6052cb6e3de.jpg?v=1775447196"},{"product_id":"bud-the-label-fluffy-fleece-jumper-in-forest","title":"Bud. the Label: Fluffy Fleece Jumper in Forest","description":"\u003cp data-start=\"0\" data-end=\"118\"\u003eThe kind of jumper that becomes part of every adventure, from chilly mornings to slow afternoons spent outdoors.\u003c\/p\u003e\n\u003cp data-start=\"120\" data-end=\"638\"\u003eCrafted from an ultra-soft polar fleece, the oversized Fluffy Fleece Jumper in Forest by Bud the Label is designed for comfort, warmth, and everyday wear. 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Crafted from soft cotton and featuring a built-in pocket for wipes or spare nappies, it's a parenting essential made with everyday adventures in mind.\u003c\/p\u003e\n\u003cp data-start=\"2717\" data-end=\"3099\"\u003eAvailable in two timeless prints: Rose Garden and Chambray Stripe.\u003c\/p\u003e","brand":"Alimrose","offers":[{"title":"Rose Garden","offer_id":44527165571165,"sku":"AM-TravelMat-Rose","price":40.0,"currency_code":"AUD","in_stock":true},{"title":"Chambray Stripe","offer_id":44527165603933,"sku":"AM-TravelMat-Cham","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6061\/4237\/files\/3c847f1fe16a0d420650e2ceeb7ea1a9e396fa922e8c60b05fafe2392097a9d7.jpg?v=1781585368"},{"product_id":"baby-bunny-pearl-toy-blush","title":"Alimrose: Baby Bunny Pearl in Blush","description":"\u003cp data-start=\"1745\" data-end=\"1833\"\u003eA treasured keepsake designed for cuddles, comfort, and years of imaginative play.\u003c\/p\u003e\n\u003cp data-start=\"1835\" data-end=\"2152\"\u003eWith her embroidered face, floral bodice, and cloud-soft blush tutu, The Pearl Bunny in Blush by Alimrose feels as though she's stepped straight from a storybook. Crafted with a linen-cotton body and thoughtful detailing throughout, she is destined to become a cherished companion for little ones and a beautiful keepsake for years to come.\u003c\/p\u003e","brand":"Alimrose","offers":[{"title":"Default Title","offer_id":44521007644765,"sku":"AR-Bunny-Pearl","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6061\/4237\/files\/80a483d023b851163c37dde1775653b0b98ab9e0d3e53d7036b0165a15fce4a0.jpg?v=1781583458"},{"product_id":"sherpa-bear-bib-oatmeal","title":"Alimrose: Sherpa Bear Bib in Oatmeal","description":"\u003cp data-start=\"987\" data-end=\"1076\"\u003eA cuddly little companion for mealtimes, featuring the sweetest fluffy bear detail.\u003c\/p\u003e\n\u003cp data-start=\"1078\" data-end=\"1342\"\u003eThe Sherpa Bear Bib in Oatmeal by Alimrose is designed with soft striped cotton and an adorable sherpa bear appliqu\u003cmeta charset=\"utf-8\"\u003eé, this bib brings warmth, comfort, and a playful touch to everyday feeding.\u003c\/p\u003e\n\u003cp data-start=\"1078\" data-end=\"1342\"\u003eThe absorbent backing helps keep little outfits dry, while the gentle velcro fastening makes changes quick and easy.\u003c\/p\u003e","brand":"Alimrose","offers":[{"title":"Default Title","offer_id":44521007677533,"sku":"AR-Bib-Bear","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6061\/4237\/files\/AR-Bear-Bib.png?v=1781583195"},{"product_id":"scallop-bib-posy-heart","title":"Alimrose: Scallop Bib in Posy Heart","description":"\u003cp data-end=\"548\" data-start=\"43\"\u003eSweet, practical, and beautifully detailed.\u003c\/p\u003e\n\u003cp data-end=\"548\" data-start=\"43\"\u003eThe Scallop Bib in Posy Heart by \u003cmeta charset=\"utf-8\"\u003eAlimrose brings a little extra charm to everyday moments. 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